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US Consumer Expectations for Retail Shopping in 2025
Summary
- Shoppers are blending online and in-store experiences, with 67% favoring click-and-collect and 50% embracing pickup points and lockers for added convenience.
- Digital categories like entertainment dominate online purchases, while beauty and personal care maintain a balance between in-store sensory experiences and online reordering.
Consumer habits are evolving; and retailers need to listen. A new Verifone survey reveals that shoppers are no longer choosing between online and in-store, they’re blending both for the ultimate convenience. For example, 67% of consumers now prefer click-and-collect services, while 50% are fans of pickup points and smart lockers. Hybrid shopping is no longer a trend, it’s the new normal.
When it comes to what people are buying, digital categories are taking the lead. Entertainment services, for instance, are a clear favorite, with 51% of shoppers opting for fully online transactions. But it’s not all about digital. Categories like beauty and personal care are holding their ground, with an even split between in-store and online purchases. Shoppers love the sensory experience of testing products in-store but also appreciate the ease of reordering online.
And let’s not forget payments! Digital wallets and BNPL options are gaining momentum, offering trusted solutions that offer flexibility.
US Consumer Expectations for Retail Shopping in 2025
Curious to learn more? Check out the full infographic for all the insightful details on how shopper expectations are reshaping retail.
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