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Merchant eCommerce Trends in 2024
Summary
- Global expansion is the top priority for merchants selling online, with 62% focusing on payment method localization to meet regional needs.
- AI integration and omnichannel strategies, like BOPIS, are key growth areas, though many businesses still lag in cross-channel adoption.
Our 2024 Merchant Trends Survey highlights the priorities and challenges shaping the eCommerce landscape. Here are some key takeaways:
- Going global is a top priority: Expanding into international markets is the #1 focus for merchants, with 62% identifying payment method localization as a major challenge. Adapting to regional preferences is critical for global success.
- AI integration and omnichannel growth: Merchants are optimistic about AI’s potential to enhance customer experiences and streamline operations. However, 34% of businesses still lack cross-channel strategies like buy online, pick up in-store (BOPIS), signaling room for growth in omnichannel adoption.
Merchant eCommerce Trends in 2024
Want to dive deeper into these trends? Check out the full infographic for more insights into the future of eCommerce.
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