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10 Must-Have Features for Your B2C eCommerce Site
3 min
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Summary
- Mobile-first design and AI-powered personalization are essential for meeting shopper expectations and driving conversions in 2025.
- Simplified checkout flows and diverse payment options, like BNPL and digital wallets, reduce friction and boost sales.
Having the right features on your eCommerce site can make or break your success. From mobile-first design to personalized experiences, here are some highlights to building a competitive eCommerce platform:
- Mobile-first design: With over 73% of eCommerce sales coming from mobile devices, a responsive, mobile-first website is non-negotiable. Shoppers expect fast-loading pages and seamless navigation across devices.
- Smart search & personalization: AI-powered search and geolocation tools can predict user intent, offer personalized recommendations, and tailor content to a shopper’s region, language, and preferences.
- Optimized checkout & payment options: Simplify the checkout process with guest checkout, one-click payments, and flexible options like Buy Now, Pay Later (BNPL). Digital wallets like Apple Pay and PayPal are also essential to reduce cart abandonment.
INFOGRAPHICS
10 Features for Your B2C eCommerce Site
Want to know all 10 features? Check out the full infographic for a complete breakdown of what your eCommerce site needs to thrive and make the shopper experience smooth.
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